PERFORMANCE

Advertising that brings leads, not just impressions

We set up and manage advertising campaigns in Meta, Google and other platforms so you clearly understand your cost per lead and next steps.

We help businesses generate a stable flow of leads through paid advertising — from offer and creatives to analytics and optimisation.

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Advertising that brings leads

Our Paid Advertising Case Studies

Who we already help generate leads through advertising

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PROCESS

From offer and hypotheses to stable campaigns

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01

Analysis and goal setting

We analyze the product, margins, previous experience, and target audience. We define clear goals: inquiries, leads, sales, bookings, etc.

02

Offer and strategy

We create a clear value proposition for the client and a campaign roadmap: platforms, formats, and funnel stages to use.

03

Creative preparation and launch

We prepare creatives and copy, set up pixels and events, build campaigns, check connections, and launch the first sprint.

04

Optimisation and A/B testing

We regularly disable weak combinations, strengthen effective ones, test offers, audiences, formats, and landing pages.

05

Scaling and reporting

When we see a stable result, we carefully increase the budget and provide clear, human-readable reports without complex terminology.

SEARCH & INTENT

Traffic and leads from Google Ads

When your customers are actively searching for a service, the goal is to capture that demand.

  • Search campaigns for hot and warm keywords
  • Separate campaigns for brands, competitors and generic queries
  • Retargeting users who have already visited the site
  • Analytics integration to see which campaigns actually generate leads

META / SOCIAL MEDIA

Leads from Instagram and Facebook

Leads from Instagram and Facebook

  • Meta Ads setup (Facebook / Instagram)
  • Lead forms or traffic to website / messenger
  • Testing creatives, audiences and formats
  • Ongoing optimisation and CPL reporting

AUDIT & SUPPORT

Advertising audit and ongoing support

If ads are already running but results are unsatisfactory or unclear.

  • In-depth audit of campaigns and account structure
  • Analysis of tracking, analytics and attribution issues
  • Clear list of improvements: what to pause, split or test
  • Option to hand over full campaign management to us

RETARGETING

Warming up warm audiences

Not everyone converts on the first touch. Retargeting helps nurture users who already know your brand.

  • Retargeting scenarios: abandoned leads, page views, engagement
  • Conversion-focused creatives: objections, social proof, offers
  • Frequency control to avoid ad fatigue
  • Integration with email or messengers if available

FAQs

Paid advertising — frequently asked questions

What is the minimum advertising budget required?

The minimum budget depends on the niche and cost per lead. On average, it makes sense to start with an amount that allows collecting at least 50–100 clicks or 20–30 leads for testing. During the briefing, we honestly say whether launching makes sense with your budget.

Do you guarantee a specific number of leads?

We don’t promise “N leads in 3 days” because results depend on the product, website, competition, and seasonality. Instead of empty promises, we provide transparent analytics, clear hypotheses, and a plan of action if a combination doesn’t work.

Is a website mandatory for advertising?

Ideally, yes — when there is a proper landing page or website page. However, in some niches it’s possible to start with lead forms or messenger inquiries. We’ll suggest the best option for your situation.

What is included in ongoing management besides the launch?

Management includes regular monitoring, optimization, hypothesis testing, working with creatives, and reporting. We don’t “abandon” campaigns after launch and don’t limit ourselves to technical setup only.

Want to understand how much a lead may cost in your niche?

Fill out a short brief — we’ll analyse your product, suggest hypotheses and estimate a starting budget.

Fill out advertising brief