Lex Business Hub
Full branding and landing page for a company that launches businesses end-to-end
BRANDING & CREATIVE
Brand identity, packaging, and brand book for your business
We create a scalable visual language for your brand — from logo and packaging to social media and presentations.
We help brands look consistent and professional: designing logos, visual identities, brand books, packaging, and key brand assets. Our design is based on strategy and business goals, not just aesthetics.
FENESTRALUX
Building a visual identity for a Romanian next-generation glazing brand.
Client: fenestralux
EQUILIBRIUM
EQUILIBRIUM medical center is a modern space for aesthetic and restorative medicine. The center focuses on high service quality, a professional approach, and patient comfort at every stage of interaction.
Client: EQUILIBRIUM
Lash-Store
is a beauty store specializing in products for eyebrow and eyelash lamination, as well as SHIK decorative cosmetics. We work with the brand on an ongoing basis, supporting both visual identity and advertising.
Client: Lash-Store
Fitness One
Fitness One is a Moldovan fitness centre with an active client base and a constant need for fresh advertising materials. For two years we were their visual partner: regularly creating ad creatives for Instagram and Facebook, developing print materials — gift certificates, banners, informational stands for the gym floor.
Client: fitness one
Lex Business Hub
Full branding and landing page for a company that launches businesses end-to-end
FENESTRALUX
Building a visual identity for a Romanian next-generation glazing brand.
Client: fenestralux
EQUILIBRIUM
EQUILIBRIUM medical center is a modern space for aesthetic and restorative medicine. The center focuses on high service quality, a professional approach, and patient comfort at every stage of interaction.
Client: EQUILIBRIUM
Lash-Store
is a beauty store specializing in products for eyebrow and eyelash lamination, as well as SHIK decorative cosmetics. We work with the brand on an ongoing basis, supporting both visual identity and advertising.
Client: Lash-Store
Fitness One
Fitness One is a Moldovan fitness centre with an active client base and a constant need for fresh advertising materials. For two years we were their visual partner: regularly creating ad creatives for Instagram and Facebook, developing print materials — gift certificates, banners, informational stands for the gym floor.
Client: fitness one
КАК МЫ СОЗДАЁМ АЙДЕНТИКУ
From idea and character to brand book and assets
View all projects ↗01
Brand research
We analyze the company, product, target audience, and competitors. We define brand values, personality, and design goals.
02
Concept and references
We collect visual directions, color palettes, and mood references. We define the overall style: minimalist, playful, premium, etc.
03
Logo and base identity
We design the logo, color system, typography, and core graphic elements. We show how the identity works on initial brand assets.
04
Brand book and assets
We compile usage rules: logo, colors, typography, grids, and compositions. We design packaging, print materials, presentations, and social media.
05
Implementation support
We help implement the identity into the business: preparing files for print and digital platforms, and refining additional assets when needed.
АЙДЕНТИКА
Logo and visual identity
The foundation of your brand: logo, color palette, typography, and visual elements scalable across all media.
- Logo design in multiple versions (primary, compact, monochrome)
- Brand color palette and typography selection
- Base patterns, icons, or graphic elements
- File preparation for print and digital use
БРЕНДБУК
Brand book and guidelines
A detailed document that helps designers and contractors maintain brand consistency.
- Rules for logo usage and variations
- Color system, spacing, grids, and compositions
- Examples of key brand applications (presentations, social media, packaging)
- Guidelines for visual tone and common mistakes
УПАКОВКА
Packaging and label design
Thoughtful packaging that stands out on the shelf and clearly communicates the product.
- Design of labels, boxes, stickers, and inserts
- Adaptation for different flavors, product lines, and sizes
- Compliance with printing and embossing requirements
- Print-ready layouts with bleed and die-cuts
МАТЕРИАЛЫ
Presentations and print materials
All supporting graphics that reinforce your brand offline and online.
- Branded presentation templates
- Business cards, flyers, leaflets, promo cards
- Design of guides, PDF manuals, and commercial proposals
- Print-ready layouts and export in required formats
FAQs
Branding and design — FAQs
How much does brand identity and a brand book cost?
The cost depends on scope. After the brief, we offer 1–2 clear packages with pricing.
What will I receive?
Logo files, a visual system, a brand book, and ready-to-use brand assets.
Can you refine an existing logo?
Yes, if the logo is recognizable, we can carefully update it and build a full identity.
Are your layouts print-ready?
Yes, all files meet printing requirements.
Do you want a strong brand with strategy, not just a “pretty picture”?
Fill out a short brief — we’ll analyze your product and goals and suggest the right branding format: from logo to a full brand book and packaging.