Moft - nut butter manufacturer
is a brand of tasty nut butters and sweet spreads with a variety of flavors. The product focuses on strong visual appeal and emotional presentation.
Manufacturer of nut butters and caramels. Point A: Products are sold mainly through offline fairs; online sales are very weak. There is no understanding of how to attract people to order online. There is a desire to run advertising, but there is no understanding of what budget to spend.
Goals and Objectives
The main goal was to attract attention to the product and increase the desire to try the spreads. Increase the number of sales through the site and online in general. At the time of contact, there are 5-15 sales per month on the site.
Implementation
Stage 1 We analyzed the target audience and identified the pain points of the audience. We found out the reasons why they don’t place an order on the site. Gave recommendations for improving the site. We prepared Instagram and Facebook pages - developed a content plan and introduced regular storytelling with an appeal to go to the website and place an order. Stage 2 We drew up a media plan for budget distribution, taking into account monthly promotions and the desired result. Developed advertising offers and layouts. Launched an advertising campaign for messages. Launched an advertising campaign for conversion on the site. We developed a series of advertising creatives focusing on the product, its texture and ingredients. Visuals were adapted to different advertising formats and used in paid campaigns.
Results
As a result, in the first month of work we received 72 orders on the site and in the next month we reached 168 sales on the site. A monthly budget is allocated for advertising. Stable sales are registered on the site. Moft received bright and appetizing advertising materials that strengthened the brand’s visual presence in advertising. The creatives became the foundation for promoting the products across digital channels.
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