Not an Idol
concert tour of a music band across Germany.
Concert promotion and ticket sales.
Goals
Sell 2,150 tickets for concerts in 6 cities across Germany. Attract a new audience unfamiliar with the band, with a focus on Russian-speaking and Romanian-speaking audiences.
Implementation
Meta advertising campaigns were launched with targeting based on language, interests, and location. Creatives and messaging were adapted to engage a new audience and communicate the concert tour format effectively.
Results
All tickets were completely sold out. The cities of Bickenbach and Dortmund sold out one week before the concerts, and all venues were fully booked. The result was achieved within three weeks of active Meta campaigns.
Free consultation
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